Popped vs Fried
Challenge
After creating the popped chip category Popchips was losing market share in the face of big brand competition. Our broader campaign solution was to ignore other popped competitors and own the category by dividing the world between popped and fried. How could we generate stronger engagement on Popchips social media platforms while amplifying the message of the broader campaign?Solution
We developed two characters that would answer the question, “Is it better to be popped or fried?” We brought them to life in short bite sized animations that convey Popchips superiority in a way that’s more charming than mean spirited. |
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