Popchips Website

Challenge

As part of our broader national campaign we needed to redesign and reboot the aging Popchips website to reflect the energy and aesthetic of the brand. We wanted to leverage elements of our broader national campaign while incorporating messaging and content that would stay relevant long after the campaign was complete.

Solution

We leveraged the main characters from the television commercials to usher people into the content of the site. We explained what a popped chip is (vs fried) in a fun way, created a page for ongoing social media content, and brought to life the product flavors through beautiful design and fun narrative elements. This work included building a comprehensive backend content management system (CMS) with Ruby on Rails.


	Home Page Product Page Parallax Product pages Product Locator Social Content Page Why Popped Page
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