#SnackSmall
Challenge
As part of our broader national campaign, we wanted to create social media content that would really focus on the variety of great Popchips flavors in a way that’s engaging and relevant to the social snacker.Solution
With macro photography, we created and shot a series of delicious snacks inspired by food much bigger than a Popchip. This not only showed off the great texture of the chips, but allowed us to suggest flavor combinations in an interesting way. We leveraged them to make Popchips relevant around holidays and relevant seasonal events that have a strong association with food. |
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