Vicks Global Website

Challenge

Vicks had a fragmented web presence across the globe with disparities in visual equity, content, and messaging. They needed a new global website that allowed for differences in regional products and promotions, while unifying the masterbrand into a single presence.

Solution

We recognized that most product research in the category started at the search engine and that this was true in any region. We created a pioneering search system that continued the search story by responding to incoming consumers with dynamic pages built around their needs and interests. A powerful backend management system ensured all regions maintained masterbrand equity and consistency.

Work completed as ECD @ POSSIBLE



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