Prilosec Official Sponsor
Challenge
After years of dominating the heartburn category, an influx of competitors had eroded Prilosec’s market share. Research showed no emotional connection to the consumer beyond product efficacy. Now that there were cheaper alternatives, how could they begin to build that connection?Solution
Prilosec had always been a big sponsor of Nascar which targeted only one demographic. We flipped the idea of sponsorship on its head by creating a program that sponsored everyday people for their passions. This allowed us to create a conversation through their individual social networks that began with their own passionate endorsement of the brand.Work completed as ECD @ POSSIBLE
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