Discover.You.

Challenge

Discover Card invented the concept of credit card rewards, but now EVERY credit card has rewards. How could they re-invent the idea of a rewards program and once again be the pioneer in the category?

Solution

Rather than just seeing your rewards on a statement every month, we envisioned the rewards system as a game that leverages location and context to integrate Discover Rewards points into your everyday routine. As long as you choose your Discover Card you’ll be rewarded everyday for just being you.

Work completed as ECD @ POSSIBLE



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