Dannon Cannon

Challenge

Dannon was looking to make themselves relevant to kids but their online portal of Flash games just couldn’t compete with Nickelodeon. What could they do to get the attention of kids in a crowded entertainment space?

Solution

We pitched a series of engagement ideas that pushed the boundaries of digital gaming allowing kids to control real devices from the web browser. To convince Dannon that this experience was possible, we created a web controlled pneumatic cannon that shoots Dannon yogurt at 200 miles an hour. Boy was this fun. ;)

Work completed as ECD @ POSSIBLE
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