Charmin Touchwall
Challenge
Digital Agency Schematic had installed a giant touchwall experience at the Cannes Advertising Show. How could we leverage this immersive medium to bring the Charmin Enjoy The Go campaign to life?Solution
This video visualizes our solution. We wanted to keep the interaction simple so people would naturally know what to do. The viewer is presented with a full set of stalls with the doors closed. Simply knocking on a door would open it and reveal an unexpected surprise. As multiple people interact, the videos begin to act in a coordinated way creating surprising realism.Work completed as ECD @ POSSIBLE
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