Ghosts of Pitches Past

Challenge

Every year digital marketing agency Bridge Worldwide presented something fun and creative for the holiday season. This year the buzzword on every clients tongue was “integration”. Not traditional, not digital, but integrated marketing. We wanted to create something that poked fun at the newest trend.

Solution

Bridge was a digital agency and wasn’t thought of for film and video. Rather than do our traditional digital experience, we created a digital traditional experience. That is to say, a video, for the web. We made light of the often unnecessary distinctions between categories by inundating Santa with years of advertising jargon.



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